It would certainly appear as if signing to OWSLA was in Chris and Harley’s best interest as their past two releases, “Touched” and “Jaguar”, have accumulated nearly one million listens on SoundCloud in less than a month (with countless other views on other various social media platforms, like YouTube). In fact, their most recent release, which dropped today, has already accumulated 150K views as of 3:30 PM CST. The sheer size of these numbers are no coincidence however. This collaborative duo, What So Not, between Harley Streten (the Future Sensation) of Flume and Chris Emerson of Emoh, is a match made in heaven.
The self-proclaimed voice of the A.D.D. generation, What So Not specializes in their own form of futuristic, Afro-beat and trap influenced productions. Their sound is utterly pure, unique and nothing short of progressive. As we have mentioned previously, Trap music needs an artist(s) to breathe fresh air into an increasingly stale genre. The young Australian producer, Harley Streten of Flume, has been redefining electronic music as we know it for the past few years. With the help of Chris Emerson and Skrillex (of OWSLA), this group is the future of American Trap Music.
What So Not was formulated in late twenty eleven with the release of their first EP 7 Dollar Bill. Gaining attention from artists like Boys Noize, the tandem of producers proceeded to continue their take on Hip-Hop/R&B influenced EDM. In 2012, the duos remix to Major Lazer was popularized by some of the biggest names in electronic music including trap-phenoms Flosstradamus, Nero, and Diplo.
But it is specifically these last two jams by What So Not that have really got us all hot and bothered so to speak. The most recent release, “Jaguar” is the future of trap music as we know it. If you disagree, we feel sorry for you. We would just like to let the songs do the talking, however. So, without further ado, here we go.