Defining Greatness: Audien’s Emergence Into Pop Culture

In the modern era of digital marketing, musicians and filmmakers alike have started to realize the importance of cross-marketing your brand. Whether we like it or not, social media is the next step in terms of technological mediums. Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique and adapting your content to match.

Easier said than done.

While most of the electronic music industry spends their days pushing out repetitive press releases, Audien’s marketing team has found a way to reach the dominant demographic in EDM. One of his latest singles, “Hex”, was just featured in the latest Las Vegas promotional ad (with a cameo by Wayne Newton). Anyone that watches the commercial can’t help but wonder who produced such a fitting song for such an applicable market.

Using the right timeliness and proper production value, our favorite East Coast producer continues to define all that is right in electronic music. Through a subtle advertising like the one below, Audien has once again raised the bar for producers and DJs alike.

Want more Audien? Check out the previews of his two latest hits, “Hex”, as well as a remix of R3hab, NERVO and Ummet Ozcan’s “Revolution”.

Thomas Jack Prescribes Our Tropical Vibes [Summer Anthem]

Some artists compose seasonally themed music, and some don’t. Thomas Jack happens to fall under the former, and the musical Gods rejoice with rapture. Let’s get one thing straight: when the Sun shines bright and there’s a drink in your hand, our boy TJ better be pumping out of those Beats By Dre.

His latest masterstroke, a remix of Gabriel Rios‘ “Gold”, features just about all you could ask for in terms of a summer anthem. Another name to add to the list of producers/DJs to keep an eye on in 2014?

We think so.

Disagree? Try Pitchfork.

Step Into The Beat Organ w/ 16 Bit Lolitas [Deep House] [Anjunadeep]

Who wants to go so deep into the Earth’s center that they cannot even see glimpses of the Sun?

Not this guy.

I can barely even watch Planet Earth: Caves without turning away. But we all have our fears, you and I. Mine just happens to revolve around not being able to touch the hand of another human being for the rest of existence. Deep, I know. But that’s the theme of the day in Rager-Land. Anything dark and haunting suffices on this beautiful Thursday. Not to mention the fact that the Cubs/Sox are playing their final game of the Crosstown Classic. The Flubs are in a deep 0-3 hole against the good guys in black (and white).

Speaking of deep things, here’s the newest deep house gem from Anjunabeats affiliate Anjunadeep. 16 Bit Lolitas have been doing their thing for quite some time now, and their layered progressions just seem to get better and better with each new release.

Ladies and Gents, we present to you, ‘Beat Organ’.

Get your copy of ‘Beat Organ EP’ here: