In the modern era of digital marketing, musicians and filmmakers alike have started to realize the importance of cross-marketing your brand. Whether we like it or not, social media is the next step in terms of technological mediums. Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique and adapting your content to match.

Easier said than done.

While most of the electronic music industry spends their days pushing out repetitive press releases, Audien’s marketing team has found a way to reach the dominant demographic in EDM. One of his latest singles, “Hex”, was just featured in the latest Las Vegas promotional ad (with a cameo by Wayne Newton). Anyone that watches the commercial can’t help but wonder who produced such a fitting song for such an applicable market.

Using the right timeliness and proper production value, our favorite East Coast producer continues to define all that is right in electronic music. Through a subtle advertising like the one below, Audien has once again raised the bar for producers and DJs alike.

Want more Audien? Check out the previews of his two latest hits, “Hex”, as well as a remix of R3hab, NERVO and Ummet Ozcan’s “Revolution”.