True: The Next Avicii Song That’s About To Blow Up

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During 1 of my 3 daily visits to Dunkin Donuts, I was halted in my path by the song playing on Dunkin Radio.

Yes, Dunkin Donuts has their own radio station. I guess when you provide instant, cream-filled happiness to millions of Americans every morning, you can do whatever the fuck you want.

Kind’ve like Avicii. The producer that did what he wanted, as inferred from the title of his chart-topping album (peaked at no. 5 on US Billboard 200, currently no. 59), True. Revolutionizing the genre to a small degree, the Swedish superstar took a big risk by infusing folk into dance (twang into techno, if you will), and scratching more relevance off of a term we hate the most: genre.

Ever since he previewed the new album in his Ultra set, there are two songs I’ve been particularly obsessed with.

The first, of course, was “Wake Me Up”. After listening to that song deaf, it was only a matter of time before Kiss FM butchered it.

Which they did.

So when I heard DUNKIN RADIO blasting my favorite song from the album (and maybe my favorite song of the entire year) – it became clear that EDM isn’t going mainstream.

It is mainstream.

I guess this is the price we pay. But your 8-year-old niece shouldn’t be talking about Skrillex at the dinner table, and Avicii doesn’t deserve to be butchered by the radio.

If you haven’t heard it already, stop being a hipster – and listen to “Hey Brother”. The single, featuring raw vocals from Dan Tyminski, plays on Avicii’s new style in some forms, but the melody becomes a soothing masterpiece, filled with electronic optimism and produced for epic journeys (and as I’ve mentioned before, running).

We here at Rager Onions firmly believe it could be one of the top ten tracks of the year. And when we released our Top-10 songs of the year (so far) back in July, we didn’t anticipate including one of the tracks from Avicii’s experimental, but awesome, True. 

So will “Hey Brother” make it? Who knows.

Will Duck Sauce make it? Absolutely not.

You’ll just have to wait until next week, when we’ll be releasing our top-10 albums, and top-10 songs of the year. We don’t mess around with that Billboard bullshit, and we wouldn’t include Avicii just because it’s Avicii.

This year was a big one, and “Hey Brother” is right up there on the top-10 reasons why.

One comment on “True: The Next Avicii Song That’s About To Blow Up

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